Blogger as we all know is a great source to make a free website and reach out to thousands of people on Google searching for it. You can write about anything you want possibly it can be about your daily life or it can be helping people with the knowledge you have and much more. Blogger is totally free which means anyone can make a free Blog all you need is Gmail. However, Blogger is not as upgraded and advanced as WordPress but still, it works well when it comes to SEO.
As it is a Google product Google prefers Blogger blogs to be on search engines when someone searches for a relative topic than any other third-party websites. However, WordPress is a bit more advanced and easy when it comes to plugins but you have to pay a good amount for them on the other hand Blogger is free and simple for beginners to start writing and even getting paid for it through Adsense. Seo depends on page and off page Seo the better you can do it the faster your Blogger blog will rank up in Google. Today I will teach you about how to enable search description in Blogger for posts. I will tell you guys everything in detail about what is a search description, how can we enable search description and what are the benefits on it.
Before we dive into the details of the Search Description you must need to know about SEO. If you don't know about SEO I can brief it a little so you guys will not have any problem understanding about search description and its usefulness. So let's get right into it.
What is SEO?
SEO stands for "Search Engine Optimization" which means optimizing your website for search engines in more easy words if you're a beginner SEO is the process of improving your website or blog visibility on search engines like Google, Bing, etc. So, whenever someone searches for a product or an article your website will rank on the first spot or on the first page so it will be easy for visitors to find your website.
Usually, the core of SEO is your content but sometimes the only content is not enough for a website to rank on the search engine for a particular keyword. This is where SEO comes in handy and useful. By doing SEO it gets easier for search engines to find your website and present it in front of a searcher who is looking for it.
SEO has two types both are very important and easy as well. If your content is unique and contains knowledge as well as keywords everything in a perfect amount then you will get automatically ranked higher on search engines because they thrive for content more than anything. Make sure your blog or website contains zero plagiarism to rank higher in search engines and gain traffic for your content.
What is Plagiarism?
If you're a beginner then most probably you don't know anything about Plagiarism. So here it is Plagiarism means using or stealing someone else's content and not giving proper credit or even any credit at all. Plagiasirm is very bad for your website or blog and it can harm the presence of your blog or website on search engines as it is strictly forbidden to use someone else content.
People use article spinners or change some words from other writers' articles and post them as their own but it is impossible to get away from search engines. They will find the plagiarism on your website and even blacklist it from ranking or even getting articles indexed. So it's better to write your own unique content. The more unique the content is the faster it will rank in search engines and make it easy for you to get AdSense approval if you're looking to earn some money for your writing.
The two types of SEO are :
- On-Page SEO
- Off-Page SEO
What is On-Page SEO?
On-page SEO is a process of increasing your website or blog visibility by using Keywords, Tags, Good Content, and Internal links is easy words it means improving your site visibility by staying on the website and not using any external help.
- Writing Good And Unique Content
- Using a Healthy Amount of Keywords Per Article
- Improving the Internal Link Structure of Your Website
Depending on the keywords competition. On-page SEO sometimes is enough to rank your website or blog on the first page for search engines. So this means that content is the key.
How Can You Write Good Content?
Good content does not only mean that you write your own unique content it also includes how well you organize it and put it in front of your visitors. Which means making paragraphs, giving heading titles, and explaining everything in detail with bullets, and numbers. You can even add some images to your articles to make them more interesting for other people who are reading them.
It also includes how easy it is for your visitors to find what they want for example; you can create a table of contents with all the headings of your article so the visitors can easily read the specific part they want without finding and wasting their time. The more words your article contains the more it will tend to rank better in the search engine. Short articles do not rank well. Your article must be at least 1000 words or more and it must contain each and everything about the topic it's been written on.
What are Keywords and How To Add a Healthy Amount of Keywords?
Keywords are the phrases that a person types in search engines to find what they are looking for. Keywords are also called search queries. It can be anything for example; how to do SEO is a keyword and it will bring the results according to it. Search engines tend to show results according to the keywords. Websites are ranked in search engines in order for a particular keyword based on their content and SEO. So the better your content is the more higher you will get ranked in the search engine for that specific keyword. Some people when writing their articles adds too many keywords in every heading and paragraph which makes it difficult for the search engines to rank your website because it looks like spam to it.
According to SEO experts, you should only add a keyword for a maximum of 5 times in a 1000-word article. Because if you add keywords every time in your article it will look like a scam to search engines and your website will never be able to rank. You can use more than one keyword in your article depending on you. But make sure you bold and underline your main keyword as it looks more professional and it is also better for SEO.
There are two types of keywords which are :
Long-tail Keywords - are those keywords that are an exact match to a phrase. For example; how to earn money from clickworker is a long-tail keyword as it's been used to search for something specific.
Short-tail Keywords - are those keywords that are a broad match to a phrase or a keyword. For example; how to earn money online is a short-tail keyword as it is not looking for something specific.
How to search for keywords as a beginner?
If you're a beginner or you have just started to write articles and don't know how to find keywords along with their search volume the best thing for you to use is Google Keyword Planner.
But to use Google Keyword Planner you first have to make an account of Google Adwords. So simply make an account on Adwords and use Google Keyword Planner as it is a free Google product.
What is an Internal Link Structure and Why it is good for SEO?
The internal linking of articles into each other is called Internal link structure. For example; you have an old article written on a topic about cheap laptops. Now you're writing another article on cheap laptops and you add the link of your old article into a new one this is called Internal Linking. The more internal linking you do the more better your articles will rank and the more easier it will be for the search engine to find your content. But make sure you only link relevant articles to each other.
What is Off-Page SEO?
Off-page SEO is a process of optimizing your website presence by making backlinks and guest posting. In simple words, it means increasing your site presence by working outside of the website. Off-page SEO includes :
Backlinks
Guest Posting
Social Presence (Shares, Likes, etc)
All these help your site look good to Search Engines so they show your site more often to visitors who have been searching for a specific item using a keyword. Off-page SEO is very important and cannot be missed. Otherwise, your chances to rank in search engines are very low and it will take a lot of time for your article to be started appearing in search engine as your domain makes some authority.
What is a Search Description in Blogger?
A search Description is a little 150-word description that appears below your post when someone searches it on Google with a specific keyword. Search Description is different for every article or post you make on your website or blog. It helps users to get an idea about what is in this article or what is it about.
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| What is a Search Description? |
What is the benefit of Search Description?
Search Description includes not only the summary of the article but also the keywords that help your website rank higher in Google or any search engine. The search engine also uses search descriptions to get an idea about your content to see if it is appropriate to show for a specific keyword. So writing a good keyword-rich description can help you rank better. Also having a Search Description gives your website or blog a more professional look or puts a good impression on a visitor who came to your website from a Search Engine.
How To Enable Search Description in Blogger For Posts?
Enabling a Search Description in Blogger is very easy. You can enable it with a single click as because of the new update of Blogger. To enable it follow these steps:
Go to the Settings of your Blog.
Scroll down until you find the Heading "Meta Tags".
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| How to Enable Search Description in Blogger |
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| How to Add Search Description in Blogger |
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